reportedly, russia is the largest internet market in europe. in case you are wondering, zuckerberg lost his hoodie and wore a formal suit to the meeting. kraft has officially split into two. kraft and its snack food spinoff, modelez international, filed to trade as two separate public companies on tuesday. the north american grocery business will continue to carry the name kraft and include velveeta and miracle whip. tickers will change to "krft" from "kft." mondelez, which includes oreo and cadbury, will trade under mdlz. according to analysts, the split is more evidence that the ipo market is getting stronger. retailers are prepping for happy holidays. the national retail federation is expecting a bump in holiday shopping. the group predicts americans will spend 4.1%, not quite as high as last year's seasonal sales, but higher than the average 3.5% seen for the last 10 years. the news follows a solid back-to- school shopping season and reports of higher consumer confidence. retailers such as macy's and kohl's have been adding staff in prepara